Explore our collection
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Set of Underwear & Top
Regular price £52.00 GBPRegular priceUnit price / perSale price £52.00 GBP -
Tencel Underwear
Regular price £17.00 GBPRegular priceUnit price / perSale price £17.00 GBP -
Thong with 2 Detachable Liners
Regular price £29.00 GBPRegular priceUnit price / perSale price £29.00 GBP
DESIGNED, CREATED AND TESTED IN RESPONSE TO THE CONCERNS WOMEN SHARE
Cheeky Hug was born from listening to real women who struggled to find thoughtful, everyday-friendly underwear. Through interviews, surveys, and product trials, we learned what women truly want and need. The result? Comfortable, flattering designs made for every woman managing a health condition or simply refusing to compromise on comfort or style.
Improvements Made
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No Elastic bands
Elastic bands turned out to be the biggest barrier preventing women from wearing thongs or other minimal-coverage styles. Removing them allows the underwear to hug the body naturally, creating a barely-there, second-skin feel.
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Extended Gusset
The gusset was extended to absorb excess discharge and moisture on the days we need it most. That means fewer leaks, smoother coverage, and more ease throughout the day.
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Softer Fabric
After many iterations, Tencel emerged as the best option for its superior qualities. Smoother and more breathable than cotton, it offers everything we need - breathability, moisture-wicking, exceptional softness, and gentle stretch.
Join our journey and let's make it better together
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